Superdesign Show: Milan 2019
Superstudio Group launches the latest edition of Superdesign Show in Tortona for the 2019 Milan Design Week.
Superstudio Group opened its gates for another exciting edition of Superdesign Show during the 2019 edition of Milan Design Week. Located in Tortona, the exhibition showcases various works and installations from some of the world's most celebrated designers as well as is a design destination for international designers such as Lexus, Normann Copenhagen and many more. See below the top highlights from the 2019 show, one of the most talked-about to date and what it had to offer the thousands of visitors attending.
Pinnacle of Reflections - 3M and Matteo Thun & Partners
Guests were greeted by a giant kaleidoscopic installation during the week; a collaboration between the US-based material science company '3M' and renowned Milan- based architect. Externally clad in wood and topped with a highly reflective surface, the installation appears to gently merge with the sky, not being able to tell where one finishes and begins. Walking through into the base, guests are invited to look up and see a kaleidoscope of butterflies, reflecting the rare blue morphic butterfly that inspired 3M’s multilayer optical film technology.
Unzipping Building - Alex Chinneck
British sculptor Alex Chinneck wowed visitors by 'unzipping' the facade of what appeared to be a traditional Milanese building. Famed for inverting electricity pylons and tieing grandfather clocks up in knots, Chinneck took on the oversized project to become one of the most photographed installations during the 2019 Milan Design Week, attracting curious visitors from across the globe.
Transmit the Tone to the World - Koizumiya
An engaging installation by Koizumiya invites visitors to take a moment out of the hustle and bustle of the fair to experience the concept of "KAION" which means "pleasant sound". Showcasing Koizumiya's latest product which makes a soothing sound called “Kanpai Bell”, the vessels act in a similar way to a xylophone, once tapped with a mallet, each one produces a different pitch, allowing guests to collaborate and create their own harmonising sounds.
Normann X Brask Art Collection - Normann Copenhagen
Normann Copenhagen exhibited as one of the headline brands at the Superdesign Show, taking over a large space to display a wide variety of designs. The Normann X Brask Art Collection attracted attention with the 'Dermody Vases' created by Vincent Dermody for the ongoing arts collection. Appearing in mysterious 'melted' forms, the vases are variants of the artists' distinguished ‘Memory Jug’ and are made using the same technique of sculptural collage. By piling on layers of bright concrete over empty beer bottles and incorporating all sorts of collected oddities into the work, Dermody creates surreal scrapbooks of his dreams and anxieties.
Astral Bodies - ENORME Studio X VITAMIN-ARTE
ENORME Studio collaborated with VITAMIN-ARTE to showcase its striking 'Astral Bodies' installation, inspired by the number of meteorites that hit the Earth's surface. Using FINSA Wood's new fibracolour MDF, the studios demonstrate the possibilities of the new material, using it in colourful layers to form the textured surfaces of the 'astral bodies' that reach Earth. More detail on the installation can be found via the extended 'Astral Bodies' post.